Privacy Policy
Plain English, no lawyer-speak where we can help it. This explains what we collect, why, and the one thing we'll never do — sell your data. Last updated August 2026.
What we collect
- What you type into the tools — the business, income, asset or investment figures you enter to get an estimate.
- Your contact details, only if you choose to give them — your name, email and mobile number when you unlock or ask us to email a report.
- Approximate location — derived from your IP address, only to show amounts in your local currency.
- Basic usage analytics — anonymous data about which pages and tools are used, so we can improve them.
How we use it
- To generate your report and, if you asked, email it to you.
- To improve our tools and benchmarks using anonymized, aggregated data — never your individual figures.
- To contact you only about the report or service you requested.
AI-generated reports
Some reports are written with the help of Google's Gemini AI. The figures you enter may be sent to that service purely to generate your report's wording. We don't send your name, email or mobile number to the AI.
Who we share it with
We do not sell your personal data — to anyone, ever. We rely on a few service providers (website hosting, the AI that writes reports, and analytics) who process data on our behalf under their own security obligations. We publish only anonymized, aggregated benchmarks; no individual submission is ever shown or shared.
Your choices
You can ask us to show you what we hold about you, or delete it, at any time — just WhatsApp us or email us. If you asked for emails and change your mind, every email has an unsubscribe link.
Cookies
We use minimal cookies — the ones needed to make the site work and to measure anonymous usage. We don't use them to track you across other websites.
Changes & contact
If this policy changes, we'll update the date above. Questions about your privacy? WhatsApp us.